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Message from the President

Education is sacred. Educational organization is one of the few organizations that can survive in the world. People will try their best to continue the life of educational organizations, and even if there is a necessary interruption, they will resume it. For example, in China, Tianjin University's starting point is Beiyang School founded in 1895, and Wuhan University's starting point is Ziqiang School founded in 1893. In addition, the division and combination of universities are also very common. Looking at the history of Hunan University, the starting point can be the Yuelu Academy in 976 A.D., and then there was a dazzling division and combination and name change in the last century.

The history of Xinrui Business School has not been interrupted, but it has gone through a period of separation and renaming. Xinrui Business School originated from Newhuadu Business School established in 2010. Professor Edmund Phelps, a Nobel laureate in economics, served as the president and I served as the chairman of the board and president. At the beginning of 2018, Newhuadu Business School began to divide into two parts. One is New Huadu Business school of Minjiang university, which is composed of the original Fuzhou part. The second is the New Swiss Business School, which consists of the former Switzerland, Beijing and Shanghai.

As a result, we set the starting point of Xinrui Business School in 2012. That year, Newhuadu Business School (Switzerland) was established. As an educational institution that goes out in a non-governmental way, we have undertaken the experimental task of Chinese higher education institutions to train global talents abroad. At that time, leaders of the Ministry of Education attended the inauguration ceremony and cut the ribbon. Consul General of China in Zurich, Education Counsellor, Director of Fujian Education Department, Standing Committee and Deputy Mayor of Fuzhou Municipal Committee, Vice President of Minjiang University, Dean Edmund phelps, as well as many Swiss central government and local officials, scholars, business representatives and media attended the opening ceremony. Switzerland alone had more than 100 people present. The Consul General of China in Zurich was pleased to say that this was the largest gathering attended by Swiss friends during his tenure.

In 2012, we launched the first MBA program and the education program for Chinese youth entrepreneurship leaders in Shanghai. In 2013, witnessed by Premier Li Keqiang and President maurer of the Swiss Federal Government, we signed a number of cooperation agreements with Zurich University to launch the first EMBA program. In 2014, we established the Swiss-Chinese Enterprise Case Study Center in cooperation with the University of Zurich. In 2015, we started cross-cultural management training programs for non-Chinese employees of Swiss and European enterprises. In 2016, we launched the European-China Master of Business Administration Program in cooperation with the University of Zurich. In 2017, we started the work of innovation education, venture capital and venture incubation in Switzerland. In 2018, we started the Qianlong Project in Beijing to cultivate "dragon" with a market value of over 100 billion yuan. We teach entrepreneurship and innovation, and we are also on the way to entrepreneurship and innovation. We advocate a global vision, and we practice it around the world. We emphasize the cultural heritage, and we have developed a curriculum system of "Five Elements and Colorful Colors" for entrepreneurship and innovation based on the cultural heritage.

We believe that China will be the world's leading country in entrepreneurship and innovation, and will certainly be the leading country in entrepreneurship and innovation education. Unfortunately, there is no subject of entrepreneurship and innovation in the discipline system of China's Ministry of Education. The master's degree program in entrepreneurship and innovation that we applied for in 2012 is enclosed in the brackets of "business administration" (direction of entrepreneurship and innovation), and the acceptance of this program is also a compromise. Therefore, full transformation has not yet succeeded and we still need to work hard on it. Xinrui Business School will take entrepreneurship and innovation education as its own duty and explore the establishment of China's entrepreneurship and innovation education system. Because, without the support of the discipline system of entrepreneurship and innovation, China's vigorous "double innovation" movement will lack an important foundation.



HE Zhiyi
President of Xinrui Business School