苏黎世大学MAS一年制硕士包含4个模块，包含1950学时，共65 ECTS（欧洲学分），采取模块化、案例式教学。模块1和2为在苏黎世大学在校学习，合计51学分；模块3为实习部分，中国学生可选在瑞士实习，获得4学分；模块4为论文，2-3人小组完成，获得10学分。修满65学分即可获得硕士学位。
课程时间: 2019年第33-42周 08:30-12:00, 13:30-17:00
|
周 |
课程时间 |
课程详情 |
学分 |
|
33 |
13-15 Aug 19 (Tue-Thu) |
Financial Accounting 金融会计 Prof. Dr. David Oesch, University of Zurich |
3 ECTS |
|
16-17 Aug 19 (Fr-Sat) |
Business Etiquette in a European cultural context 欧洲文化下的商业礼仪 elective Eric Schinzel, Alexander Rehm |
2 ECTS | |
|
34 |
19-20 Aug 19 |
Brand Management in the Age of Social Media 社交媒体与品牌管理 Prof. Dr. Hans Mühlbacher, International University of Monaco |
2 ECTS |
| 21 Aug 19 |
Digital Marketing 互联网营销 Prof. Dr. René Algesheimer, University of Zurich |
1 ECTS | |
|
35 |
26 Aug 19 |
Macroeconomics, Development Economics and Future Economic Systems, Prof. Dr. David Hémous, University of Zurich |
1 ECTS |
| 28 Aug 19 |
Macroeconomics, Development Economics and Future Economic Systems,
Prof. Dr. David Hémous, University of Zurich |
1 ECTS | |
| 29 Aug 19 |
Business Ethics 商业伦理学 Prof. Mathias Schüz, ZHAW Zurich University of Applied Sciences |
1 ECTS | |
|
36 |
02 Sept 19 |
Macroeconomics, Development Economics and Future Economic Systems, Prof. Dr. David Hémous, University of Zurich |
1 ECTS |
| 03-04 Sept 19 |
Leadership and Human Resources Management 领导力和人力资源管理 1 Prof. Dr. Jochen Menges, University of Zurich |
2 ECTS | |
|
37 |
09-11 Sept 19 |
Innovation Management 创新管理 Prof. Dr. Lu Zhiyang, University of Southern California |
3 ECTS |
|
38 |
16-17 Sept 19 |
Positive Psychology 积极心理学 Prof. Peng Kaiping, Tsinghua University |
2 ECTS |
| 18 Sept 19 |
Research Methodology, Part I 研究方法论1 Prof. Dr. Leng Khim Lim, University of Applied Sciences Northwestern Switzerland |
1 ECTS | |
|
39 |
23 Sept 19 |
Neuromanagement 神经管理学 Prof. Christian Ruff, University of Zurich |
1 ECTS |
|
24 Sept 19 (10:15-18:00) |
Corportate Finance, Part I 公司金融 1 Prof. Dr. Alexander Wagner, University of Zurich |
1 ECTS | |
| 25 Sept 19 |
Research Methodology, Part II 研究方法论2 Prof. Dr. Leng Khim Lim, University of Applied Sciences Northwestern Switzerland |
1 ECTS | |
|
40 |
30 Sept 19 |
Company visit 企业参访 elective |
1 ECTS |
|
01 Oct 19 |
Leadership and Human Ressources Management 领导力和人力资源管理 2 Eunice Zehnder-Lai |
1 ECTS |
|
| 02 Oct 19 |
Corportate Finance, Part II 公司金融2 Prof. Dr. Alexander Wagner, University of Zurich |
1 ECTS | |
|
41 |
07-09 Oct 19 |
Strategic Management 战略管理 Prof. Dr. Shahzad Ansari, University of Cambridge |
3 ECTS |
|
11 Oct 19 (Fri) |
Corportate Finance, Part II 公司金融2 Prof. Dr. Alexander Wagner, University of Zurich |
1 ECTS | |
|
|
|||
|
42/43 |
|
Vacation 假期 |
|
以上课程内容仅供参考，以最终课表为准。
模块2：中国商业管理（12ECTS）和欧洲商业管理（12ECTS）
课程时间：
中国商业管理: 第44-45周, 50-51周 周四-周六
欧洲商业管理：第46-49周 周四-周六 08:30-12:00h, 13:30-17:00h
| Week | Date | Course | Focus | ECTS |
|
44 |
31 Oct - 01 Nov 19 |
Macroeconomics in China 中国宏观经济学 Prof. Li Wei, Cheung Kong Graduate School of Business |
Focus China |
2 ECTS |
| 02 Nov 19 |
Case Studies on Cross-Border Business - Focus China, Part I 案例教学- 跨国商业研究-聚焦中国 1 Dr. Xinhua Wittmann, University of Zurich |
Focus China | 1 ECTS | |
|
45 |
07-09 Nov 19 |
Chinese Culture and Enterprise Management 中国文化和企业管理 Dr. Marc Szepan, Oxford University |
Focus China | 3 ECTS |
|
46 |
14-16 Nov 19 |
European Business Environment, Government and Society 欧洲商业环境、政府和社会 Prof. Dr. Reiner Eichenberger, University of Fribourg Prof. Dr. David Stadelmann, University of Bayreuth |
Focus Europe |
3 ECTS |
|
47 |
21 Nov 19 |
Swiss Family Business 瑞士家族商业 Prof. Thomas Zellweger, University of St. Gallen |
Focus Europe |
1 ECTS |
|
22 Nov 19 |
Swiss Competitiveness 瑞士竞争力 Prof. Dr. Jan-Egbert Sturm, ETH Zurich |
Focus Europe |
1 ECTS |
|
| 23 Nov 19 |
Case Studies on Cross-Border Business - Focus Europe, Part I 案例教学-跨国商业-聚焦欧洲1 Dr. Matthias Schaub, University of Zurich |
Focus Europe | 1 ECTS | |
|
48 |
28-29 Nov 19 |
Management of European Multinational Corporations 欧洲跨国公司管理 Prof. Dr. Olga Annushkina, Bocconi University |
Focus Europe |
2 ECTS |
|
30 Nov 19 |
Case Studies on Cross-Border Business - Focus Europe, Part II
案例教学-跨国商业-聚焦欧洲2 Dr. Matthias Schaub, University of Zurich |
Focus Europe |
1 ECTS |
|
|
49 |
05 Dec 19 |
Strategic Branding and retailing - Swarovski's practice 品牌和零售战略-施华洛世奇的实践案例研究 Robert Buchbauer |
Focus Europe |
1 ECTS |
|
06 Dec 19 |
FinTech 金融科技 Prof. Martin Angerer, University of Liechtenstein |
Focus Europe |
1 ECTS |
|
| 07 Dec 19 |
Case Studies on Cross-Border Business - Focus China, Part II
案例教学-跨国商业-聚焦中国2 Dr. Xinhua Wittmann, University of Zurich |
Focus China | 1 ECTS | |
|
50 |
12-13 Dec 19 |
E-Commerce and Marketing in China 中国电子商务和市场营销 Prof. Li Yang, Cheung Kong Graduate School of Business |
Focus China |
2 ECTS |
| 14 Dec 19 |
Innovation in Switzerland and China: a Race for the Better
瑞士和中国的创新比较研究 Prof. Dr. Jean-Jacques de Dardel, Xinrui Business School
|
Focus China | 1 ECTS | |
|
51 |
19 Dec 19 |
Financial Industry 金融业 Dr. Jan Bielinski, Julius Baer Group Ltd. |
Focus Europe |
1 ECTS |
| 20-21 Dec 19 |
Management and Sinology 管理和国学 Prof. Dr. He Zhiyi, Peking University |
Focus China | 2 ECTS |
以上课程内容仅供参考，以最终课表为准。
在模块3中，学生将完成4-6个月在国际企业或国际组织的实习。欧洲学生通常建议到中国实习，中国学生推荐在瑞士或欧洲实习。
我们要求学生在最后的三个月时间里完成毕业论文。论文以小组为单位提交，一个小组有2-3名学生组成。小组有教授指导并监管。
